Empress Conservation Area Regeneration Plan (CARP)

Lambert Smith Hampton is undertaking a Soft Market Testing exercise in relation to the Empress Conservation Area Regeneration Plan (CARP) site(s) as shown in Site Location & Description tab below.

LSH are seeking to ascertain whether there is sufficient interest from the local and regional development industry and to establish what level of information would benefit the built sector from bidding in the future.

Key Contact


Paul Shuker

Head of Planning Consultancy (North West)PR+I


Planning Application Consultation

Site Location & Description

The subject area is situated within the local authority of Trafford and expands between Chester Road and Bridgewater Way (A56). The site is strategically located along a key route into Manchester City Centre, which lies approximately 1.5 miles to the northeast. The wider setting of the Conservation Area is predominantly urban, with various industrial, commercial, and residential estates which are connected via a network of A-roads and secondary B-roads. There are no tram stops within the CARP itself, however Cornbrook station is located to the north and Trafford Bar to the south-west of the site which provide access to the tram network within walking distance, providing the CARP with excellent access to the Metrolink network across the Greater Manchester conurbation. The below Figure 1 provides an initial feasibility study of the Site along with an indicative accommodation schedule.


Map of Empress CARP sites

Figure 1: Map of Empress CARP Sites (Source: Donald Insall Associates)

Masterplan Proposals

An illustrative masterplan has been prepared which outlines the wider vision for the Empress Site and identifies areas for immediate development opportunities, retrofit and enhancement, potential future development opportunities as well as key opportunities. The illustrative masterplan is shown in Figure 2 below.

Illustrative Masterplan

Figure 2: Illustrative Masterplan (Source: LDA Design / Donald Insall)

The illustrative masterplan features ‘Six Key Moves’ as summarised below:

  1. Enabling Connectivity;
  2. Active and Creative Spine;
  3. String of Active Public Yards (Pocket Parks);
  4. Unlock Development Opportunities;
  5. Rejuvenate, activate and celebrate historic assets; and
  6. Define a new urban ecosystem

The above design principles enable the illustrative masterplan to create an outward-looking community which offers a place to live, work and create at what can be considered a key gateway site both towards Old Trafford and Manchester City Centre. The masterplan by its very nature will include enhanced public space to increase activity within the wider site. Industrial and commercial units will be retained at the north-western edge of the masterplan, with the heavy goods vehicle access remaining as existing. The southern part of the masterplan will very much focus on residential development with key public open spaces creating permeability and activity throughout the heart of the masterplan. 

The masterplan incorporates three sites across the wider CARP with feasibility options prepared for each Site by Donald Insall. The central Empress Site (Site 2) forms the basis of the development appraisal set out in Section 8 of this report. The individual sites are summarised as follows:

Site 1
The feasibility option prepared by Donald Insall looked at the Site that fronts Chester Road as an option for immediate redevelopment and has informed the indicative masterplan prepared by LDA. It is anticipated that new build residential townhouses or mansion block of flats could be proved in this location with Donald Insall’s options appraisal identifying potential for 9 – 19 residential units on this site. 

Key Move Diagrams

Chester Road Celebrating Access

Figure 3: Key Move Diagram - Chester Road

Central Active and creative spine

Figure 4: Key Move Diagram - Central Active and Creative Spine

String of spaces

Figure 5: Key Move Diagram - Strings of Spaces

Define development opps

Figure 6: Key Move Diagram - Define Development opps

 Rejuvenate historic assets

Figure 7: Key Move Diagram - Rejuvenate Historic Assets

Urban Ecosystem

Figure 8: Key Move Diagram - Urban Ecosystem

Have Your Say

Your feedback is crucial to our Soft Market Testing exercise for the Empress Conservation Area Regeneration Plan (CARP) site. We invite you to participate in a questionnaire to help us gauge interest levels, understand information needs for future bidding, and shape development strategies.

Please take a moment to complete the survey and thank you for your contributions.

Get in Touch

If you have any further clarifications or queries, then please get in contact with a member of our team on the details below.

Get in touch