The first Belfast store opened in May of this year on Donegall Square West and the new cafe, which will open on 8th November, will be located on Castle Lane in the city centre.
The popular chain will serve high quality cakes and patisserie, continental breakfasts, lunches, fine teas and coffees in a uniquely designed location.
The first Patisserie Valerie outlet was opened in London in 1926 by Belgian born founder Madam Valerie. Today the chain has over 115 outlets across the UK and Ireland with an estimated value of £320m.
Paul May, CEO at Patisserie Valerie commented: “Our first store in Belfast was really well received which is why we were so keen to proceed with the opening of our second store so soon after. As a listed company we are embarking on a large expansion strategy which will see us opening 20 new stores a year in the UK.
“Northern Ireland is a great market for us and we see a wealth of untapped potential. We want to bring consumers a unique experience which sets us apart from the average coffee shop. We look forward to seeking additional here units in the future.”
Commercial property agent Lambert Smith Hampton acted on behalf of Patisserie Valerie to secure the new unit.
Ryan Kee, Director of Retail Agency at Lambert Smith Hampton, said: “We are supporting Patisserie Valerie as the company aims to increase its presence in Northern Ireland and we will be actively looking for new opportunities for the coming year. This company has recognised the value of investing in Northern Ireland particularly at a time when the retail sector is seeing a period of resurgence. We look forward to working with Patisserie Valerie and helping them to achieve their plans for the future.”